Excerpt: Are you running SKAN campaigns? In this article, we tell you why SKAdNetwork will be a must for your media mix in 2022.
January 13, 2022
Ok, so youâve spent 2020 avoiding the numerous doomsday-sy articles about iOS 14.5+ and ATT, and 2021 skeptically reading SKAN success stories âbut now itâs time to give it a go đŹ, right?
If you need to summarize the whole spiel to your higher-ups, this short video explains what the rollout of ATT meant:
â
And this video explains why Jampp is the best DSP to run SKAN campaigns with:
At Jampp, weâve been relentlessly working to adapt our proprietary technology to Appleâs new privacy policies since ATT was first announced. Fast-forward to today, weâve come a long way in helping our customers grow in the post-IDFA era:
âJampp's ability to navigate through SKAdnetwork has helped Fetch Rewards continue to achieve our KPIs. Working together, weâve achieved 41% lower CPIs in our SKAN campaigns, and we continue to see progress as we keep testing new strategies to reach and engage shoppers.â â Austin Thomson, Sr. Marketing Manager, Performance Media at Fetch Rewards (Read the complete success story here).
SKAdNetwork is here to stayâand nowâs the perfect time to start testing! As IDFA availability keeps decreasing, SKAN allows app marketers to keep driving success in iOS. If youâre looking to test SKAN in 2022, or if youâre already running this framework and want to take your iOS campaigns to the next level, drop us a line to talk to one of our Sales reps.