Excerpt: Are you running SKAN campaigns? In this article, we tell you why SKAdNetwork will be a must for your media mix in 2022.
Ok, so you’ve spent 2020 avoiding the numerous doomsday-sy articles about iOS 14.5+ and ATT, and 2021 skeptically reading SKAN success stories —but now it’s time to give it a go 🎬, right?
If you need to summarize the whole spiel to your higher-ups, this short video explains what the rollout of ATT meant:
And this video explains why Jampp is the best DSP to run SKAN campaigns with:
At Jampp, we’ve been relentlessly working to adapt our proprietary technology to Apple’s new privacy policies since ATT was first announced. Fast-forward to today, we’ve come a long way in helping our customers grow in the post-IDFA era:
“Jampp's ability to navigate through SKAdnetwork has helped Fetch Rewards continue to achieve our KPIs. Working together, we’ve achieved 41% lower CPIs in our SKAN campaigns, and we continue to see progress as we keep testing new strategies to reach and engage shoppers.” — Austin Thomson, Sr. Marketing Manager, Performance Media at Fetch Rewards (Read the complete success story here).
SKAdNetwork is here to stay—and now’s the perfect time to start testing! As IDFA availability keeps decreasing, SKAN allows app marketers to keep driving success in iOS. If you’re looking to test SKAN in 2022, or if you’re already running this framework and want to take your iOS campaigns to the next level, drop us a line to talk to one of our Sales reps.