Set your goals and our algorithms will adjust everything to ensure you are ROAS positive on your campaigns.
Original, high quality creatives yield lifts in conversions, without needing to increase cost of acquisitions (CPI or CPA).
Strategic A/B testing will give you the data to back up your business decisions instead of relying on a gut feeling.
Explore different ideas and ad elements that are key to the app or game and user experience to find the combination that resonates with your target audience the most.
Trust the numbers. Back up your strategic decisions with significant tests to ensure the success of your future campaigns. Analyze install volume, CTRs, CVRs, and CPAs to understand the combination that resonates with your target audience.
It's time to double down on your best performing ads. What made the ad successful? What elements can you tweak to test performance? Fail fast and keep testing.
Use our dashboard to stay on top of your ad spend, conversions, and ROAS. Gain full visibility on campaigns, audiences and creatives in real time.
Give your data science team access to log-level data.
Statistically significant results with no bias using Ghost Bids
See real results in real time for the entire user journey on our platform
Available from day 1 at no additional cost.
We are one of the pioneering performance mobile DSPs and as such we have lived through many changes (in how we track, buy and optimize media) in the mobile ecosystem.
Detailed Reporting: SKAdNetwork results aggregated at the campaign level plus statistical modeling to report ROAS and performance.
Enhanced Performance: Access all the available traffic and attribution types including SKAdNetwork, probabilistic attribution and IDFA (when available) in your campaign.
Conversion Values to ROAS: We leverage early signs of engagement to predict long-term campaign performance. We model which in-app events are predictive of the LTV target.
Fully integrated: We are partners with all major MMPs and we work together on integrating SKAdNetwork conversion values and reporting.
We analyze historical clearing prices across first-price auctions to choose the optimal bid for each impression.