6 must-read articles to understand SKAdNetwork 4.0

A curated selection of articles to help you understand all the different aspects of SKAdNetwork’s latest version.

María Victoria López Iraola

January 26, 2023

The release of SKAN 4.0 raised many new questions: do you need to make any setup changes when shifting to the new SKAN version? How does the random timer in SKAN 4.0 work? Will app marketers receive more granular data? 🤔 

For this post, we’ve put together a selection of resources that cover everything app marketers need to know about the latest SKAdNetwork version, from a detailed analysis of all the new changes to a glossary of SKAN terms 📚.

6 articles covering everything you need to know about SKAdNetwork 4.0

#1 SKAdNetwork 4.0 vs SKAdNetwork 3.0

SKAdNetwork 4.0 vs SKAdNetwork 3.0 by Jampp

This piece covers the four changes introduced by Apple in SKAN 4.0, how SKAN 4.0 is different from previous versions, and the impact each of these updates will have on iOS campaigns. If you’re already familiar with these changes, you can dive into how to build your SKAN 4.0 strategy in this AppsFlyer article.

#2 How conversion values work in SKAN 4.0

How conversion values work in SKAdNetwork 4.0 by Jampp

We guide you through the differences between coarse-grained and fine-grained conversion values and discuss what type of conversion values you might receive in each postback. 

If you’re interested in reading about how to set optimal SKAN 4.0 conversion values, check out this article from Branch.

#3 What is crowd anonymity in SKAdNetwork 4.0?

What is crowd anonymity in SKAdNetwork 4.0 by Jampp via Business of Apps

Understanding how crowd anonymity works is one of the keys to optimizing your conversion value mapping strategy in SKAN 4.0. This system defines what type of data you will get in your postbacks based on a set of thresholds, so check out this article if you’re looking to access granular insights for your iOS campaigns.

#4 How randomized timers work in SKAN 4.0

How randomized timers work in SKAdNetwork by Jampp

In previous SKAN versions, Apple relied on a single random timer to send campaign postbacks, but in SKAN 4.0 there is a different timer for every postback 😱. In this article, you’ll learn about the pros and cons of these new randomized timers and how to make the most of them.

#5 A brief glossary of SKAdNetwork 4.0 terms

A brief glossary of SKAdNetwork 4.0 terms by Jampp

If you want to make sure you’ve got every aspect of SKAN covered, you might want to take a look at our glossary. This asset features all the relevant terms you need to fully dive into the world of SKAN—as well as valuable resources to expand your knowledge.

#6 Key updates to consider when shifting to SKAdNetwork 4.0

Key updates to consider when shifting to SKAdNetwork 4.0 by Jampp

Transitioning to SKAN 4.0? This new version has fields and parameters that didn’t exist before, features that have changed completely, and parameters that have been deprecated altogether. In this article, you’ll find a list of the updates you should take into account when rethinking your SKAN strategy.

Bonus! SKAdNetwork webinars and guides

If you’re looking for video content on SKAN, we recommend you to check Adjust’s “The 4.0 Milestones of SKAN 4.0” and Kochava’s “The Rundown on SKAdNetwork 4.0 Updates as of iOS 16.1” webinars. For a longer read on SKAdNetwork, take a look at Singular’s "SKAN 4 Strategy: How to Transition from SKAN 3" guide, covering all the changes from SKAN 3 and how to approach each of them.

Leverage the full potential of SKAN 4.0

At Jampp, we believe that understanding SKAdNetwork is the first step towards keeping your iOS strategy relevant in the post-IDFA era—and we hope this selection of resources becomes a valuable tool for you and your team. If you have any specific questions about SKAN, or want to know how Jampp can help you take your iOS campaign to the next level, contact us to talk to one of our experts.

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