In this edition of Clash of Apps, we analyze the success behind some of the top Casino Slots apps in 2022.
Welcome to our content series: Clash of Apps, where we analyze some of the top mobile apps and games in the world to better understand:
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Within the vast and fast-growing industry of mobile games, Casino games represent a saturated and highly competitive segment—and slot machine games remain the most popular within this category .
Whether it’s on social media or through their growth partners, Casino advertisers are relying on similar creative concepts and themes to encourage users to download and engage with their games:
With over 49,000 Casino apps available in the US , it’s hard for new apps to climb to the top of the charts or even stand out from competitors—and while social media can help games scale, the truth is not all users are on social.
Testing different growth channels is key to scaling your game, and growth marketing should be a must in your media mix if you’re looking to break into the top 100 casino games.
👉 How can advertisers scale their mobile games? Invest in app marketing partners like mobile DSPs. A DSP like Jampp can help you tap into data from over +120B ad requests and +800M mobile users each day—and you’ll also access full visibility into your campaign performance.
When looking at the performance metrics from some of the top Casino apps, we can see that while downloads are predominantly coming from Google Play, the Average Revenue per User mostly comes from iOS devices.
Upon closer analysis, we see that Google Play users not only make less in-app purchases, but also have shorter sessions. So how can app marketers work on leading Android users to spend more time and money in the game?
👉 How can Casino advertisers keep users engaged? App Retargeting is the best solution to keep users returning to your game and increase their gameplay. And it goes way beyond activating your users, it can also encourage gamers to make more in-app purchases: when running App Retargeting, mobile games are seeing an ARPPU global uplift of over 121% .
The launch of iOS 14.5 and Apple’s ATT framework on April 26, 2021 had a huge impact on the mobile marketing industry. Tracking installs and conversions on iOS campaigns suddenly became a challenge for growth partners and advertisers alike.
A year later, the industry has been testing different strategies and new attribution methods, like SKAN, to achieve success in the post-IDFA era. The best time to start testing these new alternatives is now: as SKAN adoption increases (higher than 80% at the moment) and IDFA availability decreases (currently below 40%), advertisers running IDFA-traffic only are facing limited reach and higher CPAs.
👉 How can Gaming advertisers get started with SKAN? We cover the basics in this post, from how to implement an ATT prompt to mapping out conversion values.
At Jampp, we’ve been adapting our programmatic platform for the post-IDFA era since ATT was first announced. By testing and learning along with our customers, we’ve developed proprietary technology to unlock new learnings and performance metrics on iOS 14.5+. Drop us a line to learn more about why you should be running SKAN with us.
All advertisers want to build the perfect creative for their audience, and mobile game ads are some of the most flashy and catchy in the industry. However, within such a saturated market, it can be hard to come up with creative concepts that reflect all the updates and features of a game.
Ads for games in the Casino segment often focus on showing how the gameplay looks, what are some of the available slots, and how it feels to win big—so how can advertisers revamp these creative concepts to give them a fresh look?
👉What creative strategy should Casino advertisers test? Building themed ads for key events and dates, such as Halloween, Chinese New Year, St. Valentine’s Day, and more. At Jampp, we’ve seen Gaming apps significantly increase their event completion rate (ECR) when running limited-time creatives with themed elements.
Jampp is a programmatic advertising platform used by the most ambitious companies to accelerate their mobile businesses. Jampp leverages machine learning to drive incremental growth for its customers, whether that means reaching new users or increasing post-install conversions.
Jampp can help you scale your mobile game the profitable way, even in the post-IDFA era. For more insights on how Jampp works for mobile games, visit our website or contact us to talk to one of our sales reps.
 Statista, 2022.
 “The 2022 state of gaming app marketing,” AppsFlyer, 2022.
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 Gambling News, 2021.
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 AppsFlyer, 2020.