Wouldn’t it be awesome if you could talk to someone trying to solve the same challenges as you? Or better, somebody who’s already solve it?
We’ve all been there. That tipping point at a conference, or event, or even your run of the mill workday when after x pitches from similar vendors, they all start to sound the same. Or worse, they don’t and you don’t really know who to listen to.
It got us thinking, wouldn’t it be awesome if you could talk to someone trying to solve the same challenges as you? Or even better, somebody who’s already solved those same issues and can tell you how they did it?
After some informal conversations with Jampp customers and other marketers, we realized that what people enjoy the most out of industry events is actually meeting peers and sharing war stories and knowledge. All the other stuff is… well, noise. So we went on to create a series of small industry events to address just that. Say hello to App Marketers Unplugged.
I really enjoyed Jampp’s Unplugged event as it allowed us to connect with other advertisers in a small group setting and discuss ideas and challenges around key topics such as incrementality, flaws in last click attribution and the challenges of understanding the true value of different advertising channels. — Ara Salbashian, Sr Display Marketing Manager at Get Your Guide
I really enjoyed the roundtable format with no pitching allowed. It was a small, informal event with a variety of subject experts in attendance, where we could casually exchange questions and experiences regarding common industry challenges. — Mike Thomas, Associate Director, Mobile at 3Q Digital
What’s great about the event is you get solid action items that you could potentially apply on your own strategy — Anil Ravindrakumar , Senior Mobile Marketing Manager at Quandoo
It was very interesting to attend to the App Marketers Unplugged in Barcelona, we could get together with colleagues from other tech apps and listen and learn from each other. We usually have similar problems and it was very cool to be able to share experiences and recommendations. — Agustina Caparé, Senior Traffic Officer at Wallapop
Our first ever Unplugged was in San Francisco, at Instacart’s office, and the conversation centered around Incrementality. Since then, we’ve organized Unplugged events in Los Angeles (at the Grindr offices), Barcelona (at Privalia HQ) and Berlin (at Wooga’s offices) and we’re coordinating a couple more before the end of the year covering a wide range of topics (more on this below).
The decision to host the events at an advertiser/partner office, is no minor detail: we want marketers to feel that they’re in a safe space, at home… on “their” turf. Not to mention that it’s cool to see other workspaces… just look at the view from Grindr’s office! 👀
Below are some of the topics we discussed and some of the questions that came up:
I enjoyed the event a lot as well as receiving such interested people at Privalia’s office. It was really nice to share experiences and talk with other companies about the challenges that we are all facing, definitely worth attending! — Giovana Arruda, Advertising Manager at Privalia and Vente-privee (Southern Europe & Latam)
It’s always good to meet marketing experts and exchange views, learnings and best practices. The level of interaction was a lot higher than in big conferences, which made it possible to have an exchange, rather than a lecture…. Finally, really appreciated that there was no trace of pitching!”— Lorenzo Rossi, Head of Marketing at Free2Move
Unplugged was a great opportunity to share knowledge among other industry experts in a relaxed environment without a sales pitch. It’s constructive to speak with other app marketers and share best practices about tackling common challenges in the industry, such as fraud, incremental value from campaigns and building a winning team. The structure allowed for an open discussion and for everyone to get involved. I look forward to the next one! —Tom Brooks, Mobile Marketing Analyst at Delivery Hero
We are constantly reviewing and improving on the format. We’ been reaching out to different thought-leaders ahead of the events to get their input/feedback, and invite them to come over and kick-start the conversation by sharing their own experiences. We’ll be hosting events in Sao Paulo, Buenos Aires and New York soon.