Jampp's comprehensive guide to help app marketers navigate the new campaign setups ahead of changes in IDFA.
Since 2012, our focus at Jampp has been to help apps grow by developing cutting-edge technology according to the technical capabilities and privacy safeguards of the different operating systems, platforms, and the ad-tech ecosystem. During this journey, we’ve faced many industry-wide changes that helped shape the foundations of our core technology, the privacy changes for iOS 14 being the latest of these.
As there are still a lot of questions regarding what advertisers can and should be doing to get ready, we’ve put together a comprehensive guide to help app marketers navigate the new campaign setups.
Our iOS 14 guide covers the what, the why, and the how behind Apple’s privacy changes:
👉 Keep in mind
Since we first released the guide back in January 2021, there have been new updates from Apple (such as their ban on fingerprinting and the allowance of View-Through Attribution). We continue to update the guide to ensure the content remains relevant and useful for advertisers.
Download a free copy of our guide and share it with your team!
You can get a free copy of the guide here 📘. We hope it becomes a great toolkit for you and your team!
We understand that there are still many challenges for apps that wish to launch campaigns within the new framework. Last year, we created an app from scratch to test SKAdNetwork, and we’ve been working with MMPs and advertisers on new initiatives to ensure we can offer the best support.
While SKAd adoption among publishers remains low, which means we can’t stress-test these campaigns, we believe it’s important for advertisers to start experimenting ASAP. SKAdNetwork is not a one-size-fits-all solution! This means that starting to map out conversion values is crucial for marketers focusing on growth and incrementality. We hope this guide will be helpful, and if you’re ready to launch your SKAdNetwork campaigns, you know where to find us!