Learn about the different strategies and elements you can test to create Multiproduct Ads that resonate with your users.
Multiproduct Ads allow marketers to show different products in one single ad unit. These ads are connected directly to a product feed (a list of the products and services you’re looking to grow), which allows Jampp’s growth platform to automatically create ad variations for each item or service.
Each product within a Multiproduct can be customized with its own picture, name/price, description, and a deep link leading to a specific in-app section. This makes Multiproduct Ads a great option for promoting the products that appeal the most to the users, encouraging them to go back to the app to complete a purchase, booking, registration, or any other app event.
Testing Multiproduct Ads is a must for any app marketer looking to showcase an extensive offering without the hassle of manually building creatives for each product or service.
At Jampp, we always recommend testing multiple ad formats to understand which combination works best for your app and users. We’re seeing great results for mobile businesses adding Multiproduct Ads to their creative strategy: on average, advertisers achieve 140% higher ROAS and 61% lower CPIs with Multiproduct Ads (vs single-product ads).
Creating the perfect ad for your users requires a solid creative strategy that allows you to identify which are the top-performing ad variations your audience interacts with the most.
Here are some elements you test for optimizing your Multiproduct Ads:
#1 Copy: leverage the “Title” section to show prices, product/service names, and even unique selling points. This will help you understand whether your users favor the monetary or the emotional value of your product.
#2 Product selection: Multiproduct Ads give you the flexibility to test different sets of products, from a curated selection of your top sellers to the specific items your users have previously shown interest in. For mobile businesses introducing new products or services, we also recommend leveraging Multiproduct Ads to put a spotlight on the latest releases.
#3 Design variables: the size of each element and the combination of colors can change the way users perceive or interact with your ad. Do your users interact the most with bright colors? Are they more likely to click on ads where your brand logo is more prominent? Multiproduct Ads allow you to test different colors and element proportions to identify the top-performing variations.
#4 Deep links: deep links are hyperlinks that direct users to the most relevant in-app screen, removing unnecessary steps in the conversion funnel. When testing deep links for Multiproduct Ads, we recommend leading users to:
#5 Highlight tag: placed next to your products, this tag can help you catch users’ eyeballs with special discounts or deals like free shipping. Alternatively, you can use this tag to label new arrivals or to leverage the FOMO effect (‘only today’, ‘only 10 left’).
At Jampp, we can work with any creative strategy setup, whether you’re looking to create new ads from scratch or take your current assets to the next level. If you want to learn more about how Multiproduct Ads can help you drive more conversions, drop us a line to talk to one of our experts.