7 articles to help you grow your app on Black Friday

In this article, we gather a selection of articles that will help you create an effective app marketing campaign for Black Friday.

Melisa Rocío Fernández

November 15, 2021

Black Friday is one of the biggest shopping events in the world, and sometimes it’s not that easy to know where to look for ideas. There are lots of interviews, surveys, and articles out there—but which ones can actually help you drive incremental revenue for your app? 

We’ve curated a selection of resources all app marketers should read ahead of Black Friday, Cyber Monday, and the holiday season. We hope it’s useful for growth teams across all markets and verticals.

#1 Welcome to the new normal: Black Friday 2021 on track to be the biggest ever for mobile apps

How does in-app purchase revenue fluctuate throughout November and December? What is the day with the largest share of installs? This article by AppsFlyer reflects on last year’s metrics to discuss what mobile marketers can expect this holiday season in terms of consumer spend and installs. Take a look to see how Black Friday 2020 looked like for app marketers in US, UK, and Brazil. 

#2 Black Friday: when and how to launch your growth campaign 

If you’re looking to learn how to build an effective Black Friday ad strategy, step by step, drop everything now (except your computer 🤔) and start reading. Featuring key insights from our friends at Apptopia, this blog post offers an overview of the state of Shopping apps, as well as the latest data on eCPM trends before and after the end of year holiday season. 

#3 App marketing for Black Friday: how it works for each vertical

How are different apps promoting their limited-time offers? In this article, we take a closer look at each vertical to better understand the unique creative strategies of Shopping, Food Delivery, Travel, Subscription, and Gaming apps.

#4- Adobe's Holiday Shopping Forecast

A really complete report with market research based on consumer shopping from over 100 countries across the Americas, APAC and EMEA. In it, you’ll find this years’ Black Friday forecasts, insights on how many shoppers are purchasing on their mobile devices, which specific time frames drive the largest revenues, and more!

#5 Black Friday is just the beginning: level up your ad strategy for key dates

Hosted in AppsFlyer’s blog, in this piece we dive into the creative strategies of top-grossing apps to answer the following frequently asked questions:

  • What factors should you consider before promoting your limited-time offers?
  • What creative concepts can you test?
  • What visual elements can you test?

#6 Creative trends from the top Shopping apps

Want to see ads from the leading Shopping brands? Join us in uncovering the creative elements driving success for Nike, SHEIN, Amazon, Wish, Klarna, Afterpay, Fetch Rewards, and more. 

#7 How to use special dates for engaging gameplays, and ads!

All verticals can benefit from promoting key events and limited-time offers—and mobile games are no exception. Learn how different gaming studios are creating themed gameplays for special dates and seeing around 290% improved ECR and 313% higher ROAS.

💡 We also recommend you to read this article together with “App Retargeting: Tips for casual vs mid-core Games”, which will help you put theory into practice, whether you’re looking to grow a casino or strategy mobile game.


Want to learn more?

Jampp can help you create the perfect creative strategy to win big on Black Friday, Cyber Monday and any other key event. To learn more about how to grow your app with Jampp, talk to one of our sales reps or check our latest success stories.