Naranja X sees 127% more onboardings with SKAN 4

About Naranja X

Part of Grupo Financiero Galicia, Naranja X simplifies access to financial services in Argentina via its app—offering free CBU accounts, payment cards, loans, and investment products.

The Challenge

Naranja X focused on driving high-value installs that converted into new active bank accounts— prompting new users to explore and engage with Naranja X’s full suite of in-app financial services.

“We’re seeing great results with our current mobile marketing strategy—higher installs and more users completing their onboardings paired with healthy CPI rates. Jampp’s platform and hands-on support fit right into our stack, helping us turn our ambitious targets into wins." —Agustina García, Paid Media Specialist at Naranja X.

The Solution

Naranja X partnered with Jampp for User Acquisition, driving high-quality installs that converted into new account opens.

• Privacy-first performance: Implemented Apple’s SKAN 4.0 framework, securing full coverage of ID-less iOS audiences.
• Comprehensive creative strategy: A/B-tested multiple ad formats to identify creatives that drove deeper engagement with Naranja X’s financial services.‍
• Predictive spend allocation: Relied on ML models to dynamically allocate budget to the highest-converting time windows, scaling sign-ups while optimizing towards target CPA.

Key success metrics

Grow your mobile app with Jampp

If you want to learn more about how Jampp’s programmatic platform and solutions can help you grow your user base and drive more in-app conversions, take a look at our success stories, or contact us to see our growth platform in action.