Centauro scales purchases by 237% with UA & App Retargeting

About Centauro

Centauro is Latin America's largest sporting goods retailer, operating since 1981 across hundreds of stores in Brazil alongside a fully integrated e-commerce and mobile app platform.

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The Challenge

As one of Latin America's largest sporting goods retailers, Centauro faces a harder challenge than scalable acquisition alone: converting consumers into loyal shoppers. 

In the Brazilian retail market, where competition for every touchpoint is intensifying, the real test was building a full funnel loop: bringing in new consumers while keeping existing ones consistently engaged.

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The Solution

Centauro partnered with Jampp for User Acquisition and Retargeting, closing the loop between attracting new consumers and turning them into repeat buyers.

• Full-funnel audience segmentation: Re-engaged distinct consumer audiences, from cart abandoners, to product browsers, with specific messaging tailored to each. 
• Dynamic budget allocation: Efficiently shifted spend toward the highest-converting moments and channels, keeping pace with Centauro’s ambitious ROAS targets.
• Advanced creatives: Built Multiproduct and Carousel ads specifically for Centauro, designed to remove any friction standing between consumers and a completed purchase.

Success Metrics

"The team at Jampp operates less like a media partner and more like an extension of our own growth team. They’re fully aligned with our goals, and always willing to go the extra mile to make it  happen. The custom creatives concepts they built specifically for us are a great example of that commitment." —Henrique Camilo Bonvechio, Performance Manager at Centauro.

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Grow your mobile app with Jampp

If you want to learn more about how Jampp’s programmatic platform and solutions can help you grow your user base and drive more in-app conversions, take a look at our success stories, or contact us to see our growth platform in action.

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