Here's how Finance apps can leverage Dynamic Product Ads (DPA) to automatically deliver relevant services to users based on their individual interests and behavior.
Hold up ✋, can Dynamic Product Ads (DPA) work for Fintech Apps? YES.
As our friends at Apptopia rightfully pointed out: the pandemic accelerated the digitization of money and banking with Finance apps hitting record highs for both downloads and user sessions in Q4 2020. Both established players (a.k.a traditional banks) and their new rivals (neobanks, investment apps, transactional apps, buy-now-pay-later apps) developed innovative and improved solutions to attract customers. DPA can be a great tool for marketers looking to showcase their wide range of solutions as Fintech apps keep growing in 2021.
This blog post takes a look at:
Feel free to skip ahead to the most relevant section for you, we don’t mind!
Dynamic Product Ads (DPA) use machine learning to scale your creatives when your app has a broad range of products or solutions. This ad format can automatically deliver relevant services to users based on their individual interests, intent, and in-app actions. Sounds good? It gets better 👇
We connect our DPA feature to the app product feed—essentially a list of the products and services you’re looking to grow.
We leverage in-app event data to understand the value of each user and which services they have browsed/ shown interest in to inform our optimization algorithm.
DPA will show different ads to different users based on their specific interests. Some will see ads for cards, some for crypto trading, and others for loans or insurance, based on their previous in-app interactions.
When users click on your ad, they are directed (via deep link) to the in-app screen of the advertised service so they can complete the desired action.
When a user engages with that specific solution within your app, the ads are automatically turned off and complementary solutions can be shown to that user.
DPAs feature dynamic elements (such as image, title, description, and CTA) that can be updated in real-time or based on user interaction. Each of these elements can be used to promote specific aspects of your financial solutions.
Promote your entire product offering. Create a product feed with a selection of the services you’re looking to grow, and leverage DPA to automatically build ads showing the most relevant options based on users’ interests.
When testing different products and services, DPA enables app marketers to:
One of the challenges of Fintech apps focused on investments or cryptocurrencies is that prices tend to fluctuate. With DPA, app marketers can show the updated value of each crypto or stock—which means users will see ads with relevant information.
Here are some of the aspects that Fintech apps should align to their unique goals when using DPAs:
If you want to learn more about how DPA can help you unlock incremental performance for your Fintech app, contact us to schedule a demo with one of our sales reps, or learn more about Jampp’s solutions for Financial Services.