Liverpool drives user and revenue growth with a cross-screen strategy

About Liverpool

Liverpool is a prestige department store chain in Mexico, combining nationwide stores with the Liverpool Pocket app to enable frictionless online shopping with its Liverpool Cards and efficient Click & Collect pickup.

The Challenge

In Mexico, users spend $38.1B a year on digital goods and 60% of daily internet time happens on mobile¹. The challenge is winning a slice of that time for your app—and turning it into high-value sales—so Liverpool’s performance-savvy team set out to build a robust growth strategy to attract new users and extract more value from their existing customers.

The Solution

Partnering with Jampp, Liverpool activated CTV User Acquisition to reach new audiences and mobile App Retargeting to drive repeat purchases and sustained engagement from existing customers.

• Performance CTV: This fast-growing channel put Liverpool’s message on the big screen while allowing them to measure mobile installs in real time via their MMP partner.
• Advanced audience segmentation: By deeply analyzing first-party signals, we identified shoppers who’d shown interest in Liverpool’s products but hadn’t converted yet, then shifted spend toward those users to help drive completion.‍
• Concurrent optimization: Our advanced tech stack JUNO now adapts instantly to audience behavior, inventory quality, and pricing—driving more conversions per dollar.

“We have ambitious growth goals for Liverpool Pocket, so we’re always implementing new strategies and staying on top of the latest trends. Thanks to Jampp, we were able to segment high-value shoppers and drive conversions effectively, while CTV gave us incremental reach in user acquisition, delivering tangible growth for the app. On top of that, the Jampp team’s recommendations and excellent service have been fundamental to our results.” —Alberto Abelleyra, Senior Digital Marketing Consultant at Liverpool.

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Grow your mobile app with Jampp

If you want to learn more about how Jampp’s programmatic platform and solutions can help you grow your user base and drive more in-app conversions, take a look at our success stories, or contact us to see our growth platform in action.

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References

[1] We are Social & Meltwater: Mexico Edition, 2025.

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