McDonald's coupon redemptions grow 87% with Jampp

About McDonald's

McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in over 100 countries.

The Challenge

McDonald's Argentina's in-app coupons had already won over a wave of first-time redeemers, giving consumers a direct, rewarding option to order than going through third-party delivery app. The challenge was turning that first redemption into a repeat habit.

“With Jampp, we connected our app offers with the excitement around the World Cup, reaching audiences interested in the tournament. We focused investment on users most likely to redeem coupons again and beat our cost-per-redemption target. For us, it was about encouraging more coupon redemptions with offers that felt relevant to the moment.” —Julián Barbero, LATAM Media Strategy Lead at Arcos Dorados Argentina

The Solution

McDonald’s Argentina and their agency partner Publicis Media partnered with Jampp for App Retargeting, beating its cost-per-redemption goal while growing repeat coupon activity.

• Recency-based audience segmentation: Jampp’s Juno tech stack split lapsed coupon consumers into four groups by days since their last redemption, weighting the most budget toward the freshest, highest-propensity segment.
• Capturing peak intent: Leveraged the 2026 World Cup, one of the biggest consumer moments in Argentina, to keep offers feeling timely as attention on the tournament climbed.
• Focused supply strategy: Built inventory bundles focused around placements likely to reach World Cup-engaged consumers, showcasing deals in front of an audience primed to notice them.

"What stood out most about working with Jampp was their partner-first approach. They brought programmatic expertise that complemented our performance strategy and helped us build a more competitive media mix. Throughout the partnership, they consistently delivered cost-efficient results, met our objectives, and ultimately exceeded them. More than a platform, Jampp acted as a strategic partner focused on helping us drive incremental business impact." —Lucía Riveros, Sr. Performance Planner at Publicis

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Key Success Metrics

Grow your mobile app with Jampp

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