PatPat, a leading shopping app for baby & kid’s clothes, partnered with Jampp to re-engage their mobile users, successfully reaching their ambitious ROI goals across multiple key geos.
PatPat was founded by InterFocus INC in 2014 for moms and their kids. Each day, PatPat launches new clothing styles and limited time deals. They have their own design team and own supply chain. PatPat’s goal is to make beautiful, high-quality baby clothing, family matching outfits, accessories, home goods, and more.
Retention is one of the main challenges for Shopping apps: industry benchmarks indicate that 80% of customers don't return the day after installing the app , unless they are re-engaged. As a result, savvy advertisers like PatPat are always looking for opportunities to keep users engaged—and special dates are a great strategy to drive sales with special discounts and benefits.
While PatPat offers great deals all year round, they see more competition during these dates as other brands flood the market with limited-time discounts.
To tackle these challenges, PatPat has been working with Jampp to reach and re-engage their mobile users through programmatic advertising. While we’ve implemented and tested different strategies during our partnership, this case study focuses on our collaboration around special dates.
Understanding the importance of a solid ad strategy for special dates, we leveraged segmentation and creative learnings from our long-standing partnership to run special creatives for Black Friday, Cyber Monday as well as Christmas and New Year.
Thorough testing should be at the core of any creative strategy. What holds true for one campaign may not work for another. That said there are a few basics to consider:
By combining Jampp’s programmatic technology with smart segmentation and creative strategies, PatPat was able to meet their ambitious ROI goals for key dates. During Black Friday, for example, the app achieved roughly +25% ROI.
 AppsFlyer, 2021.