Serasa drives 119% more events with App Retargeting

About Serasa: Helping mobile users improve their personal finances

Serasa Experian, part of Experian, is Brazil's leading data tech company specializing in financial services such as the granting of credit and fraud prevention.

The Challenge

Sarasa was looking to re-activate existing users and drive adoption of their Limpa Nome product, encouraging users to negotiate their debts through the mobile app.

‍

The Results

Campaign development

Jampp helped Serasa implement a successful App Retargeting strategy to effectively reactivate lapsed users and encourage them to drive increased conversions:

• Maximizing Supply Path Optimization to secure premium placements, enhancing user conversion rates and driving re-engagement.
• Leveraging audience segmentation to exclusively target users with a higher likelihood of adopting the promoted product.
• Focusing on building a robust creative strategy to identify and boost high-converting ad units.

‍

Grow your app with Jampp

If you want to learn more about how Jampp’s programmatic platform and solutions can help you grow your user base and drive more in-app conversions, take a look at our success stories, or contact us to see our growth platform in action.

‍