TIM, the fastest-growing mobile telecommunications company in Brazil, partnered with Jampp for App Retargeting.
As the fastest-growing mobile telecommunications company in Brazil, TIM delivers innovative and high-quality mobile, fixed-line, and broadband internet services focusing on one purpose: evolving together with courage, transforming technology into freedom.
Their TIM+Vantagens program is aimed at granting benefits to customers within the prepaid segment, such as earning prizes through giveaways, exclusive discounts with partners, discounts on devices, and even bonuses to be used for top-ups. With the TIM+Vantagens app, users not only access these exclusive benefits but also get a direct connection to TIM’s customer service.
As one of the leading mobile telecommunications companies in Brazil, TIM understood early on that keeping users engaged is a top priority to maximize retention: according to the latest AppsFlyer data, over 90% of users churn 7 days after installing an app unless they are re-targeted .
With the goal of maintaining its rapid regional growth, TIM partnered with Jampp for App Retargeting, getting more users to play mobile games and unlock prizes in the TIM+Vantagens app.
TIM wanted to focus on going beyond the install to get users to play more games, more often. Leveraging App Retargeting, they achieved:
The escalating trend of video consumption on mobile devices (accounting for 71% of global mobile traffic in 2022), prompted Jampp to strategically optimize campaign performance with Video Ads.
Video Ads proved to be an effective format to harness the exclusive benefits and game options within TIM+Vantagens. By using different video ad variations, TIM effectively delivered a clear and engaging call-to-action, capturing their audience both visually and audibly, while also boosting brand recognition and recall. As a result, TIM saw a significant 38% reduction in Cost Per Acquisition (CPA) and a 28% increase in user engagement events.
If you want to learn more about how Jampp’s programmatic platform and solutions can help you grow your user base and drive more in-app conversions, take a look at our success stories, or contact us to see our growth platform in action.