Tokocrypto boosts first trades by 72% with App Retargeting

About Tokocrypto

Tokocrypto is the first regulated and trusted crypto asset trading platform in Indonesia. Formed by a group of crypto enthusiasts, Tokocrypto's goal is to help Indonesians gain a broader knowledge of the industry, integrating this technology into society and, subsequently, into the global economy.

The Challenge

Tokocrypto's goal was turning users into long-term customers, maximizing retention while driving incremental conversions. To achieve their ambitious growth goals, Tokocrypto and their agency ADA, partnered with Jampp for App Retargeting.

“In a competitive space like ours, turning new installs into long-term users is one of our main goals. That’s why App Retargeting has been a key strategy for us, leading users further down the conversion funnel while improving retention. Jampp has supported us in making that happen—helping us drive incremental first trades with strong CPA performance.” — Siti Mega, Head of Growth at Tokocrypto.

The Solution

Tokocrypto partnered with Jampp to develop a high-impact Retargeting strategy, engaging valuable users through top-performing ad placements and rigorous creative testing to maximize first trades.

• Advanced audience segmentation: Jampp focused on re-engaging lapsed and new users who hadn't yet completed their first trade, successfully activating high-intent customers.
• Inventory optimization: After identifying the top-performing publisher categories for Tokocrypto’s audience, Jampp prioritized boosting campaign performance across Utility, Video Editing, and Entertainment app inventory, maximizing user engagement.
• Creative testing at scale: We implemented a wide range of ad formats and variations to identify the messaging and visual elements that resonated most with Tokocrypto's audience.

Key success metrics

“We’re seeing strong momentum for Finance apps in Indonesia, where competition is high and user behavior can vary a lot across different regions. There are plenty of opportunities and channels out there, but only the right strategy drives real impact. That’s why we work with partners like Jampp, who offer transparency and flexible reporting to help us move fast and make smarter decisions.”— Ivan Halim, Director, Strategic Planner at ADA.

Grow your mobile app with Jampp

If you want to learn more about how Jampp’s programmatic platform and solutions can help you grow your user base and drive more in-app conversions, take a look at our success stories, or contact us to see our growth platform in action.