Will App Retargeting work for your app?

Everything you always wanted to ask about App Retargeting but never dared to ask… and some strategies you can implement for your app.

Carolyn Oliveira Max

August 11, 2022

At Jampp, we’ve been building solutions to help marketers grow their apps since the beginning of mobile and over the years we have accumulated a great deal of knowledge and experience in the realm of app performance marketing. 

Today, we find most marketers are savvy regarding programmatic User Acquisition, but often have less hands-on experience with the setup and value of App Retargeting. Incorporating app re-engagement strategies can help app marketers:

  • Gain competitive advantage: for competitive markets and verticals where users are often alternating between competing apps, Retargeting helps marketers stay top-of-mind and first-choice.
  • Increase user retention: by engaging existing users with relevant ads, an App Retargeting strategy allows marketers to share new or favorite products that keep their audience coming back to the app. 
  • Drive incremental revenue: with App Retargeting, marketers can lead users further down the conversion funnel, getting consumers to invest more time and money in the app, more often.

How App Retargeting can add value across all verticals

In Jampp’s App Retargeting Book you’ll find…

Programmatic App Marketing

  • What is the programmatic ecosystem?
  • How does programmatic advertising work?
  • What are the benefits of programmatic advertising?

Mobile Attribution Models

  • What is attribution?
  • Attribution models: CTA vs VTA
  • How to leverage CTA and VTA in tandem
  • Why data sharing is important

App Retargeting

  • What is App Retargeting?
  • How does App Retargeting work?
  • Why should you be measuring campaign incrementality?

Creative Strategy

  • How to kick off your creative strategy
  • Which ad formats perform best?
  • Leveraging deep links

Use cases per app vertical

  • Commerce
  • Finance
  • Food Delivery
  • Taxi & Ride-hailing

Download your copy of App Retargeting for every vertical

Download the full guide to App Retargeting:
🇺🇸 English version
🇧🇷 Portuguese version

If you’d rather talk to one of our experts to learn how App Retargeting can work for your app, feel free to contact us here!

Banner announcing Jampp's new App Retargeting Book, click here to download your copy