CashNow scales loan applications by 225% in the UAE

About CashNow

CashNow is a leading digital lending platform in the UAE, providing users with quick and secure access to cash loans through a seamless mobile experience.

The Challenge

With 89% of UAE consumers now using digital-first bank accounts¹, the Fintech landscape in the region is highly mature and competitive. CashNow’s challenge was to focus on high-intent users who not only installed but also completed their first loan application.

“Scaling a Fintech platform requires a precision-led approach to user acquisition. Jampp’s ability to curate supply and use predictive modeling meant we could grow while actually reducing our CPI—they’ve proven to be a key partner for us.” —Abdullah Majeed, Senior Performance Marketing Manager at Astra Tech

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The solution

CashNow partnered with Jampp for an effective User Acquisition strategy that accelerated the growth of first-time loan applicants while optimizing CPA by 66%.

• Predictive iOS modeling: Leveraged Jampp’s Juno tech stack to maximize aggregate signals on iOS, identifying high-potential users likely to complete their first loan application.
• Tailored supply bundles: To maximize efficiency, we developed supply bundles based on CashNow's target audience, identifying publishers where users with a proven affinity for fintech showed the highest likelihood to convert.
• Strategic budget allocation: Prioritized top-performing ad formats and publishers, dynamically shifting spend to the highest-converting placements to improve pacing.

Key Success Metrics

Grow your mobile app with Jampp

If you want to learn more about how Jampp’s programmatic platform and solutions can help you grow your user base and drive more in-app conversions, take a look at our success stories, or contact us to see our growth platform in action.

References

Source: (1) Emirates NBD, 2025.