Instacart scales installs by 46% with SKAN

About Instacart

Instacart is a North American grocery technology leader, partnering with retailers to simplify how people shop—driven by a vision to build the technology that powers every grocery transaction.

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The Challenge

Instacart sought to grow their reach by attracting high-value iOS users and turning new installs into first purchases. The challenge was scaling iOS campaigns amid privacy constraints, requiring smarter modeling to turn aggregate postbacks into actionable optimization signals.

"We’re always pushing to improve performance through new channel exploration and creative iteration, and Jampp has been instrumental in that process. Their support enabled testing of creative formats & concepts and smarter optimization, helping us drive consistently strong efficiency and valuable learnings." —Iris Chang, Marketing Manager at Instacart.

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The Solution

Instacart partnered with Jampp for User Acquisition and Activation, growing installs by 46% by pairing advanced iOS modeling with a verticalized seasonal strategy.

• Next-gen iOS performance: Leveraged Jampp's latest teck stack, Juno, and its advanced iOS modeling to maximize aggregate signals from SKAN 4.0, unlocking more early-stage events.
• Seasonal & verticalized testing: Ran verticalized and seasonal tests—like Convenience-focused pushes and creatives for key sports events—to capitalize on high intent moments and drive stronger activation from new installs.
• Source-level optimization: Prioritized high-performing supply bundles to concentrate spend where activation signals were strongest and most scalable.

Key Success Metrics

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Grow your mobile app with Jampp

If you want to learn more about how Jampp’s programmatic platform and solutions can help you grow your user base and drive more in-app conversions, take a look at our success stories, or contact us to see our growth platform in action.